Strategic Growth Through SEO
Early in 2023, Bear Vault entered into a partnership with Petrichor Freelance. Their goal was simply — nurture growth by attracting organic traffic with strategic blogs optimized for search engines. The most impactful article garnered 1.3 million impressions over a 12-month period and earned a high-quality backlink from SportsIllustrated Outdoors. Overall, these SEO blogs have helped to steadily increase their domain authority and improve their website’s position in the SERP with both branded and non-branded search terms.
Ultra-Specific Keywords
Using keyword research to find quality longtail phrases to target, we were able to offer readers an experience tailored to their precise searches. Quality interactions with the audience communicate to search bots that the page is helping the searcher, boosting its position and building site authority.
High-Volume Keywords
Using a single post to place multiple high-volume keywords in headlines is a great way to tap untold monthly search volume. Choosing to strategically select park and trail names that are of interest to the client’s target audience helps answer their questions and lets them know that this brand has their back.
Industry Keywords
Brands occasionally see opportunity to speak into an industry-specific topic their base cares about. Using their blog to communicate their position builds brand identity and also offers their audience something tangible to share if they want to make a statement of their own.