Last time, we talked about how to optimize your blog without sounding weird. In this article, we’ll focus on specific optimization techniques to help your blog’s performance improve. You’ll learn about search intent, image optimization, and the importance of bring thorough.

The days of SEO keyword stuffing are dead and gone, but optimizing your blogs is still worth the effort. The magic is in finding the balance between writing for humans while being understandable to robots.

The importance of knowing, of seeing your target audience in our mind’s eye can’t be emphasized enough. If we don’t know who we’re writing to, how can we possibly know how to appeal to them and pique their interest?

Working smarter by repurposing blogs can mean working less. If you can regularly produce a high-quality blog post, it can yield content for multiple platforms.

Finding longtail keywords and implementing them into a full-fledged longtail keyword strategy is the ticket to success in your SEO game as a small business.

If you don’t have a blog on your website, adding one can tap a whole new online audience. Don’t sleep on this opportunity!

It’s been said that copy persuades and content informs. That line can get blurry, but let’s take a peek at how folks usually break this down…

Cluster blogging is an approach to building a blog around specific ‘pillar’ topics. By creating a linking system that supports each cluster, you end up with a stable, interwoven set of blogs. These ‘clusters’ can become an all-inclusive educational stop on your prospect’s client journey.

Most of us have become disenchanted with anyone trying to pull the wool over our eyes by portraying all that picture-perfect beauty as 'normal.'

We want real.

Here are 4 ideas to weave authenticity into your marketing strategy.