Filling the Content Gaps
An award-winning storytelling agency in the sustainable tourism space, GLP Films, called in Petrichor Freelance to round out its content calendar. They assigned specific topics for articles needed to reach their target audience of tourism boards, travel agencies, and high-tourism locations, and accepting a pitch about a on-topic opinion piece proved useful for their LinkedIn strategy.
Education to Inspire
With evergreen content creation being the main service provided to their clients, GLP needed high-quality, comprehensive content of their own to demonstrate the worth of investing in their services. This article was the first in a series about evergreen content, explaining the reasons tourism entities should use it in marketing.
Showing the Way
The follow-up article gave GLP’s audience not only a road map for how to create their own evergreen content but also gave multiple examples of what it could look like, using award-winning videos made by GLP. Ultimately, readers walked away knowing how much went into quality content creation and that GLP had what it took to make it happen.
Sparking Ideas
The final installment in the Evergreen Content series offered readers 6 different types of content to spark their imaginations and encourage them to get started. GLP offered all of these types of content creation and was able to put up some of their own work as examples of quality content.
Inspiring Responsibility
Breaking from the norm of focusing on marketing tips and how-to guides, this article instead worked to encourage locations to consider the cost of tourism marketing and take concrete steps to mitigate any negative impacts from visitors. It served double-time to spark lively engagement on GLP’s CEO’s LinkedIn profile.